tag:blogger.com,1999:blog-48749251131941680092024-02-07T14:13:36.016+00:00PaulSearch BlogA PPC blog about all things Pay Per ClickAnonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-4874925113194168009.post-4374503947251435432013-05-23T22:00:00.000+01:002013-05-23T21:26:52.147+01:00Keyword Match Types ExplainedWithin AdWords and also in the Microsoft AdCentre you can select a different match type for each keyword in your Pay Per Click campaigns.
What is a keyword match type I hear you ask? Well, there are essentially three different types of keyword match type:
1. Exact Match
2. Phrase Match
3. Broad Match
Exact Match
Exact Match is exactly as you would expect. If you sponsor a keyword and putAnonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-71077721295165155252013-05-23T21:30:00.000+01:002013-05-23T21:26:11.497+01:00The Key Is Research - Keyword Research That Is!People's search habits change all the time, and the job of a PPC Specialist is a constant battle to try and keep up and second guess how people will search next.
Everyone will have their set of core keywords that they will want to bid on. The bonus of managing a Pay Per Click campaign properly is finding all those hidden gems that you've not thought of, but are being typed into Google as Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-52835537440424026932012-09-01T17:59:00.001+01:002012-09-01T17:59:13.376+01:00Mobile & Tablet PPC CampaignsSo you have set up a PPC campaign for your business, and are targeting all devices. Great! Now your PPC ads will show whenever people search for your keywords, regardless of whether they are on a laptop, PC, mobile or tablet. Not always. You may notice that the search results on a mobile and tablet are displayed differently to a desktop device. This means that quite Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-86928752511023201862012-08-27T19:29:00.000+01:002012-08-27T19:29:58.446+01:00Good PPC Ads Are KeyOnce you've found the keywords you want to be shown for, the next step is the writing of the PPC ads. The ads are the first interaction of your brand, so they've got to be unique and stand out as much as possible from all the competition.
The purpose of the ad is to get the user to click on your ad and buy. Therefore the ad has got to be relevant to the search query and Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-13123697301923410072012-08-17T20:51:00.000+01:002012-08-19T14:40:44.681+01:00Do You Geo Target?Most campaigns that I've managed in the past have been national or even international, but there have been some, where the client doesn't want to target a wide audience, but they'd rather target a particular town, county or radius of them.That's no problem at all. PPC is really flexible when it comes to who you want to see your Pay Per Click ads and who you don't. National PPC Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-16455211996064635672012-08-15T19:23:00.000+01:002012-08-19T14:42:19.920+01:00Quality NOT QuantityBack in the day, when Google were pretty much unknown, the way PPC worked was based on one thing, bids. Over time the search engines got clever and to keep people using them they realised that they had to update the systems they used and make the search results more relevant to the user.
This is where we come across the PPC Quality Score. This has been around for a Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-75236707504288701732012-08-14T19:48:00.000+01:002012-08-19T14:43:45.925+01:00Yahoo! & Bing Merger CompleteFor those of you that didn't know, Yahoo! and Bing have merged their search results. This was a strategic partnership to try and take on the monster that is Google. It was first tested in the States, but has now been rolled out to the UK, Ireland and France, with the rest of Europe to follow.
It means that the results both in PPC and natural listings will be the Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-56927033617680804142012-08-13T19:50:00.001+01:002012-09-01T15:03:00.606+01:00What is PPC?So, you've heard of Google and how they are making tons of money. You've heard of online advertising, and you've heard of a system called Pay Per Click (PPC). But what is it and how does it work?
Well, wonder no more! Pay Per Click (PPC) is advertising on search engines where you are only charged when your advert is clicked. For most search engines these are the top 2 or 3 results andAnonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-34175965185817898342012-08-11T16:10:00.000+01:002012-08-19T14:45:09.732+01:00Google Doodles Go Sport Crazy!So Google have changed their logo every day these last 2 weeks to keep in with the Olympic theme. Over the last few days they've gone the next step, and created mini games in the logo.
This has led to less productive days in many offices around the country I bet. Inter-department challenges and taking the competitive edge to the next level! Google often change their logo to Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0tag:blogger.com,1999:blog-4874925113194168009.post-23595287878092035272012-08-10T19:27:00.000+01:002012-08-19T14:45:53.424+01:00Hello & Welcome!Hello and welcome to the PaulSearch blog!
You've found this blog because you are interested in all things Pay Per Click (or PPC as it's better known). So who are PaulSearch you might ask?
Well, it all started many years ago. I worked in a High Street bank, where life was alright but not too exciting, when I found an advert in the local paper to join a online marketing company. Anonymoushttp://www.blogger.com/profile/14710712207866223260noreply@blogger.com0