Mobile & Tablet PPC Campaigns

So you have set up a PPC campaign for your business, and are targeting all devices.  Great!  Now your PPC ads will show whenever people search for your keywords, regardless of whether they are on a laptop, PC, mobile or tablet.  Not always.  You may notice that the search results on a mobile and tablet are displayed differently to a desktop device.  This means that quite often, there are fewer PPC spots available for you to show in, therefore the bids need to be higher to ensure your ads get shown.

 


You'll see that there are only 2 paid for ads at the top and 3 at the bottom.  Therefore competition is strong and to make sure you are in top spot you'll want to increase your max CPC.  That's fine, but will also mean you are higher than maybe you want to be on desktop searches.  The simple solution is to duplicate your campaign so one targets just desktop campaigns and the other targets mobile and tablets.  You could even have a separate campaign for mobile and another for tablet.  This is great if you have large campaigns and big budgets.  You can dedicate more time and play around with the targeting for larger campaigns.  If your budgets are smaller then you can still target different devices for different campaigns, but you may spend longer than you want changing bids and altering settings.

Here at PaulSearch we can sort all this for you.  We can manage all aspects of your Pay Per Click campaign and ensure you are getting as much exposure as possible for your budget.  Please visit the website, or email info@paulsearch.co.uk if you have any questions.

Yahoo! & Bing Merger Complete

For those of you that didn't know, Yahoo! and Bing have merged their search results.  This was a strategic partnership to try and take on the monster that is Google.  It was first tested in the States, but has now been rolled out to the UK, Ireland and France, with the rest of Europe to follow.

It means that the results both in PPC and natural listings will be the same in Bing and Yahoo! search engines.  This is great news for pay per click advertisers!  It means that you will only need to submit the campaigns on one of the engines for it to appear on both.  Personally I would use Bing.  Bing have a PPC desktop tool that integrates nicely with Windows packages (being a Microsoft product that should be expected). 

Will this change the way people search?  At PaulSearch we doubt it to be honest.  It was more a marriage of convenience as both companies knew that on their own they would struggle against Google.  It's better to pool resources and systems to get the best of both worlds and minimise risk.

Bing does have the added advantage of being a Microsoft product, and with nearly all computers having Windows, they are at a distinct advantage.  Realistically though people don't "Bing it" they "Google it".  Mobile is also the fastest growing way to access the internet.  More Android phones are being sold than ever before.  Who developed and owns the Android system?  Yup you guessed it, it's Google!  If I worked at Google I wouldn't be worried about my job anytime soon.  At www.paulsearch.co.uk we  aim to give our PPC clients the widest possible reach which means if their pay per click budgets allow, we get our clients in the Yahoo! and Bing lists too.  The PPC traffic levels aren't massive, but we've found that the CPA is often a lot lower than that of Google, though there aren't as many sales.