What is PPC?

So, you've heard of Google and how they are making tons of money.  You've heard of online advertising, and you've heard of a system called Pay Per Click (PPC).  But what is it and how does it work?

Well, wonder no more! Pay Per Click (PPC) is advertising on search engines where you are only charged when your advert is clicked. For most search engines these are the top 2 or 3 results and the ones down the left hand side.

PPC sponsored links are adverts that appear when someone searches for a keyword or phrase that an advertiser wants to appear for.

For example, if you are a Spanish holiday company, you’d want your PPC advert to appear for searches to do with holidays in Spain. You would bid in an auction for all the keywords that relate to your business. You would only pay for each click you received, and depending on how much you want to pay depends on how high up the listings you are. There are other factors involved too, but that’s the basics.

The key is to only bid on searches that you want to be found for, and remember there are lots of different ways in which people look for things on the internet.

PPC is a great way to get in front of someone that is actively looking for your product or service. They are in the market for what you offer, so in order to get that sale, they need to find you easily.  The natural results in search engines are great, but if the algorithm changes it could knock you down the results, or even out altogether, and could take months to bounce back.  Pay Per Click is an alternative and maybe a stop-gap to those long term solutions.  The PPC ads are almost instant and can get you great quality clicks from people that want to buy what you have to offer.

So that's all there is to it!

If you're still unsure or what more info, why not visit www.paulsearch.co.uk and we'll help you understand it more.  We can even run your PPC campaign for you, with set up too.  That way you won't need to worry about how it all works, all you'll need to do is watch the increase in traffic to your website, and conversions that it will drive!

76d0ae0c5c

Google Doodles Go Sport Crazy!

So Google have changed their logo every day these last 2 weeks to keep in with the Olympic theme.  Over the last few days they've gone the next step, and created mini games in the logo.

This has led to less productive days in many offices around the country I bet.  Inter-department challenges and taking the competitive edge to the next level!  Google often change their logo to celebrate various milestones in history, but these weeks in July and August have kept the country competing, even if it is just at their desks during their lunch hour (or when the boss isn't looking!).

Here at PaulSearch we've had a bit of a play, and the best score we can come up with on the penalty shoot-out is a mere 35.

We hope you've all had fun playing these crazy games and not spent too much time not doing what you should have been! 

Hello & Welcome!

Hello and welcome to the PaulSearch blog!

You've found this blog because you are interested in all things Pay Per Click (or PPC as it's better known). So who are PaulSearch you might ask?

Well, it all started many years ago.  I worked in a High Street bank, where life was alright but not too exciting, when I found an advert in the local paper to join a online marketing company.  It sounded interesting, so applied and went for the interview.  To my surprise, I got the job!

It was weeks before I actually knew what it was the company did...everyone asked what I did, and all I could answer was "something to do with Search Engines".  This answer got some very odd reactions.  "You don't know what it is you do?" they asked.  

Once I did understand what the company did, remember that back in 2002 search marketing was very new and no one had really heard of Google, I really enjoyed it.

The company grew and grew, and I grew with it.  It was a private company with a great team.  The MD was fantastic and the only salesman we had.  He had a hit list of companies he wanted to work with, and to be honest, pretty much got every one!

Fast forward a few years, and I moved around a bit, working for some of the largest Search and Media Agencies in the country. They had all types of clients, ranging from blue chip multi-nationals to smaller independent companies, some spent £1000’s a day, some £10, the spectrum of previous clients is immense.  The great thing about PPC is that it can work regardless of the size of your business.

My knowledge of Pay Per Click management goes back to the days when only experienced internet users searched on Google.  Most people used Yahoo or MSN.  How things have changed!  Now if you’re not in the Google results you’ll be missing out on a ton of traffic.  Bing has now merged with Yahoo and with the advent of social media; even Facebook has got in on the act and has a PPC offering.

I am based in a town called Telford; it’s in Shropshire, between Wolverhampton and Shrewsbury, north of Birmingham.  But that shouldn’t limit me working with you!  PPC campaigns can be run anywhere, at any time.  That’s one of the many great things about running a Pay Per Click campaign.  Even now, when I can see sales being recorded it gives me a buzz, a little geeky some would say, but hey, I take pride in my work and that shows by the efforts I make to manage PPC campaigns.

So, if you are thinking of Pay Per Click advertising, then why not get in touch? Use the contact us form on the website, email or phone using the contact details.  I’m sure we can get your company, products or service in the search results and increase traffic, sales and revenue by using Pay Per Click advertising.